7,405+ 5-star reviews

A Botanical Buffet for Mature Skin & Hair

Skincare & haircare made from Arctic plants

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Results in 60 days or YOUR money back

<p><br/>Trusted by 600k+ Customers Worldwide<br/><br/></p>


Trusted by 600k+ Customers Worldwide

<p><br/>Made With Thoughtfully Selected Ingredients<br/><br/></p>


Made With Thoughtfully Selected Ingredients

<p><br/>Thoughtfully Formulated<br/><br/></p>


Thoughtfully Formulated

<p><br/>Streamlined Formulas, No Unnecessary Fillers<br/><br/></p>


Streamlined Formulas, No Unnecessary Fillers

"Honestly, the best thing I've used on my skin and hair."

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"Frøya is one of the most talked-about names in skin & hair right now."

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"Leading the way toward natural skin, hair & scalp care."

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"Clean, natural skincare & haircare made to feel great from the first use."

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"Gives your skin & scalp an extra dose of nourishment!"

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"Could feel the difference in how my skin felt from day one."

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"One of the most talked-about names in beauty right now."

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"Formulated with carefully researched ingredients."

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"This brand is taking off in the US"

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"Spoiler, it’s REALLY GOOD."

521,833+ Happy Customers and Counting

Before and After

Joan, 64

MINIMIZE THE APPEARANCE OF LINES & WRINKLES

MORE EVEN-LOOKING SKIN TONE

"Two months in at 64, and it's become part of my daily routine."

Before and After

Karen K.

HELPS SKIN LOOK MORE EVEN

INSTANT RADIANCE

"Two weeks in and I'm really enjoying how my skin feels!"

I've been using these for almost 2 weeks and I'm blown away. My skin feels constantly dewy, which is amazing considering I've had dry skin my whole life! I'm a customer for life!

Before and After

Cheryl S.

STRENGTHEN & PROTECT THE LOOK OF DAMAGED HAIR

FOR FULLER-LOOKING HAIR

"Over the past 2 weeks I've gotten so many compliments on how great my hair looks"

I started using your skincare in January 2025 and over time I've been absolutely thrilled with how my skin looks and feels

Before and After

Nicole, 39

IMPROVE THE LOOK OF SKIN TEXTURE

SOFTER, SMOOTHER-FEELING SKIN

"3 weeks in and I'm so impressed with this line — and I've tried MANY other natural products."

Almost 2 weeks in and I'm completely blown away.

Before and After

Julie S.

HEAL SKIN TISSUE

SOOTHE PSORIASIS & ECZEMA

"I used the psoriasis balmas well as a few others.The pain balm alsohelped with the arthritis."

I have been using these for almost 2 weeks and I'm blown away.

Before and After

Camille, 33

REMOVE ACNE

RADIANT SKIN

"My skin hashonestly neverlooked better! I'vebeen telling allmy friends andfamily about it."My husband got this formy birthday! I had beentalking about wanting totry something new"

I have been using these for almost 2 weeks and I'm blown away.

Meet Frøya's Ambassadors

Nikki Reed
Nikki Reed

Nikki Reed

Actress, Screenwriter And Entrepreneur

"I read every ingredient label. I started in my early 20s when I realized that what I put on my body matters just as much as what I put in it. My skin isn't just a surface — it's my largest organ. And for years I couldn't find skincare that actually respected that."
Jessica Capshaw
Jessica Capshaw

Jessica Capshaw

Actress

"People always ask what I do for my skin. The truth? I read every label. I've done it since my early 20s, because what I put on my body matters as much as what I put in it. My skin is my largest organ, and for years nothing on the market respected that."
T and T Twin Talk
T and T Twin Talk

T and T Twin Talk

Cancer Survivors

"I'm obsessive about ingredient labels — have been since my early 20s. What goes on my body matters as much as what goes in it. My skin is my largest organ, and for years I couldn't find skincare that treated it that way.""I'm obsessive about ingredient labels — have been since my early 20s. What goes on my body matters as much as what goes in it. My skin is my largest organ, and for years I couldn't find skincare that treated it that way."

What Frøya Daily can offer you

🗓️ 24 HOURS

Soothing & Calming

German Chamomile, Norwegian Calendula, Mountain Arnica

Skin Feels Fresh & Purified

  • Skin looks calmer & more even
  • Skin looks less puffy & more refreshed
  • Skin feels calmer & more comfortable
🗓️ 3 DAYS

Skin Barrier Support Begins

Arctic Beeswax + Norwegian Sea Buckthorn

1st Signs of Healthy-Looking Skin

  • Skin feels more hydrated and comfortable
  • A natural-looking glow starts to return
  • Skin begins to feel softer
🗓️ WEEK 1

Skin Gets Going

Arctic Beeswax + Sea Buckthorn (Omega-7), Calendula, Chamomile, Vitamin E, Antioxidants

A Refreshed Look Begins

  • Fine lines look softer → skin feels smoother
  • Hydration locks in → rough patches look smoother
  • A more even-looking complexion
🗓️ month 1

Supported Skin Barrier

Nettle, Calendula, Chamomile, Antioxidant Complex

The Difference Starts to Show

  • Fine lines look softer and skin feels less dry
  • Skin tone looks brighter and more even
  • Skin looks visibly glowing
🗓️ month 3

Your Skin Feels Cared For

Supported by Arctic Beeswax + Sea Buckthorn, Nettle, Calendula, Chamomile, Vitamin E, Arctic Antioxidants

A Visibly Younger-Looking Glow

  • Smoother, more supple-looking skin
  • An even, healthy-looking complexion
  • Confidence soars as your skin looks & feels in sync again
🗓️ month 6-12+

All-Over Skin Refresh

Sustained nourishment from Arctic Beeswax + Rich Herbal Blend

A Fresh New Feel

  • Radiant-looking skin you'll love
  • Visibly younger-looking skin
  • A strong-feeling skin barrier that keeps skin looking its best
🗓️ 24 HOURS

Scalp Feels Fresh & Clean

Rosemary Hydrolat, Lavender Hydrolat, Organic Honey, Peppermint Hydrolat

Scalp feels soothed and comfortable

  • Early relief from itchiness and sensitivity
  • Scalp looks calmer and more even
  • Hair feels clean, never stripped
🗓️ 3 DAYS

Scalp Barrier Support Begins

Cold-Pressed Jojoba Oil, Avocado Oil, Argan Oil

1st Signs of Healthy-Looking Skin

  • Scalp feels more hydrated and less tight
  • Hair feels softer and more supple
  • Dry-looking patches start to look smoother
🗓️ WEEK 1

Root & Strand Nourishment

Rosemary Essential Oil, Peppermint Essential Oil, Phytokeratin

Early Signs of Stronger-Feeling Hair

  • Hair starts feeling silkier and smoother
  • Hydration locks in and scalp feels balanced
  • Complexion looks more even
🗓️ month 1

Your Scalp Feels Its Best

Rosemary CO₂ Extract, Cacao Butter, Antioxidants

The Difference Starts to Show

  • Scalp feels calm, hydrated, and nourished
  • Hair looks fuller and thicker
  • Scalp feels healthier-looking and more resilient
🗓️ month 3

Fuller, Healthier-Looking Hair

Rosemary CO₂ Extract, Squalane, Cacao Butter, Antioxidants

Hair Looks Fuller & More Vibrant

  • Shine and suppleness return — hair looks revived
  • Hair looks fuller and more voluminous
  • Feel confident styling your hair again
🗓️ month 6-12+

Hair & Scalp Harmony

Ongoing nourishment from Rosemary, Calendula, Jojoba, Avocado, and Botanical CO₂ Extracts

Hair That Feels Renewed

  • Stronger-looking, fuller, shinier hair you'll love
  • Youthful, healthy-looking hair
  • A resilient-feeling scalp barrier for hair at its best
SHOP POTENT ARCTIC FORMULAS

Arctic plants that nourish your skin & hair


Our approach to skincare & haircare is simple. Frøya is inspired by the Viking maidens of thousands of years ago, said to have discovered the secrets to radiant skin and beautiful, healthy-looking hair and scalp. They turned to the simplest, purest, and most treasured ingredients available: Arctic herbs. Today, we bring that ancient wisdom to you, harnessing those same prized Arctic herbs in every product.

BEAUTY IN COMFORT

Our products are designed to soothe and support the skin barrier & scalp, leaving skin & hair feeling comfortable and relaxed.

PURE ARCTIC BOTANICALS

Our products are made to soothe and support the skin barrier & scalp, leaving skin & hair feeling comfortable and relaxed.

KIND TO YOU, KIND TO NATURE

Our products are made to soothe and support the skin barrier & scalp, leaving skin & hair feeling comfortable and relaxed.

NO WATER, FILLERS OR NONSENSE

ONLY COLD-PRESSED OILS

NO HEATING OF OILS

NO PARABENS/ PARAFFINE

MADE WITH NATURALLY-DERIVED INGREDIENTS

NO PESTICIDES/ HERBICIDES

FREE FROM COMMONLY-AVOIDED SYNTHETICS

NON GMO

Guarantee Badge

Love it in 60 days, or your money back

We're confident you'll enjoy our products — but everyone's skin & hair is different. Use them daily for 60 days, and if you're not happy, no worries: you get your money back. Skin & hair are as unique as you are, and we want you to feel good about your purchase.

LEARN MORE
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Trusted by 521,833+ customers

Barbara V. Reviewed 09/27/2024
The Complete System for Mature Women’s Skin
The Complete System for Mature Women’s Skin From $159.00 SHOP NOW
Candice R. Posted on TikTok 02/19/2025
The Complete Acne System for Women
The Complete Acne System for Women From $99.00 SHOP NOW
Christy Posted on TikTok 01/03/2025
The Complete System for Mature Women’s Skin
The Complete System for Mature Women’s Skin From $159.00 SHOP NOW
Kylika M. Posted on TikTok 10/09/2024
The Complete Acne System for Women
The Complete Acne System for Women From $99.00 SHOP NOW
Image statistics

Loved in just days

0 %
reported cleaner-feeling, healthier-looking skin & hair, and an instant glow
0 %
reported their skin & hair looked and felt better after 1 week of use
0 %
wished they'd started sooner

Individual results may vary. In customer perception reports, users noted the appearance of clean, glowing skin and a healthier-looking scalp in as little as 3 days when used as directed. If you're not satisfied, reach out after 60 days of use for a full, no-questions-asked refund (see our refund policy).

The routine 521,833+ women have made their own

 176k+ HAPPY WOMEN

The Complete System for Mature Women’s Skin

The Complete System for Mature Women’s Skin

SMOOTH THE LOOK OF LINES & WRINKLES

HELP SKIN LOOK BOUNCY & FRESH

REDUCE THE LOOK OF DARK CIRCLES

A NATURAL-LOOKING GLOW

MORE EVEN-LOOKING SKIN TONE

DEEPLY MOISTURIZE SKIN

$159.00
$159.00 $200.00
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  • KIND TO YOU & TO NATURE
  • LOVE IT IN 60 DAYS OR YOUR MONEY BACK
  • FREE FAST SHIPPING ON ORDERS $40+
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Simple routines that fit your life

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Simple routines that fit your life

Daily routine - Morning & night

BALMSApply a small amount to clean, dry skin. Our formulas are rich in botanicals — no fillers, no water, just pure, skin-loving ingredients. A little goes a long way!

Exfoliate

SCRUBUse 2–3 times a week in the shower. Before getting in, add a small amount to a dry palm, mix with water, and gently massage your face. Avoid getting water in the jar — keep it dry to keep it fresh.

Targeted care when you need it

BALM FOR DRY SKINApply 2–3 times daily to clean, dry skin. Use a thin layer and reapply throughout the day as needed.JOINT & MUSCLE BALM
Massage into the areas you'd like to pamper. You'll feel a gentle, warming tingle — a soothing sensory moment to enjoy.

Hair & Scalp care

SHAMPOOUse whenever you shower, as normal. No conditioner needed!SPRAY3–5 spritzes onto damp hair after showering.
SERUMMassage into your scalp before bed, and again in the morning.
Skip harsh cleansers, body washes, and shampoos packed with synthetics. Over-washing can strip skin & hair of their natural oils, leaving them feeling dry and dull. Let your skin glow, let your hair feel its best, and let Frøya do the rest.

Keep it simple. Keep it Frøya.

Skip harsh cleansers, body washes, and shampoos packed with synthetics. Over-washing can strip skin & hair of their natural oils, leaving them feeling dry and dull. Let your skin glow, let your hair feel its best, and let Frøya do the rest.

Why customers are switching to our brand

Why customers are switching to our brand

Ingredients

The ingredients make the product. While many products rely on heavily processed, lab-made ingredients, we harvest Arctic plants that grow strong on the Norwegian mountainside — chosen for their rich, naturally-occurring antioxidants. Our plants have to survive Arctic winters, and that resilience shows.

  • LEVEL 1 - SYNTHETIC
  • LEVEL 2 - INDUSTRIALLY PROCESSED
  • LEVEL 3 - GMO NATURAL
  • LEVEL 4 - NATURAL
  • LEVEL 5 - ORGANIC
  • LEVEL 6 - ARCTIC
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Premium Quality

We gently air-dry the flowers at 22°C over several days. This helps preserve their natural goodness, so we can craft products we're truly proud of.

Our Formulas

Over 20 years, we've crafted a handful of simple, powerful products. Where many formulas are mostly water, fillers, and synthetic preservatives, ours have none. Everything in the jar is there for a reason — to care for your skin.

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    TREASURE FROM THE NORTH

    What makes these ingredients stand out

    THE DARK, COLD, HARSH ARCTIC WINTERS

    Arctic winters plunge to -40°F to -58°F (-40°C to -50°C), with up to three months of total darkness. To endure that cold and the deep snow, these plants have to be extraordinarily resilient.

    BRIEF, INTENSE RIPENING UNDER THE MIDNIGHT SUN

    Arctic summers bring round-the-clock sunlight, prompting the plants to send a burst of nutrients straight to their leaves all at the same time.

    THRIVING THROUGH COMPETITION

    Out in nature, surrounded by other plants and insects, these botanicals have to fight to survive — and they come out tougher and more resilient for it.

    THE STORY BEHIND FRØYA

    Hei! I'm Line

    Endless creams, serums, retinols, scalp oils, and "miracle" shampoos. Dermatologist visits, treatment after treatment, and every so-called holy grail product… only to be left with irritated skin, an itchy scalp, a lighter wallet, and a lot of disappointment.

    So I decided to look closer. What did I find? Harsh ingredients, overcomplicated routines, and an industry built to keep you buying.

    That's why we created Frøya. Frøya is unlike anything you've tried before. Take a look: pure Arctic plant extracts and beeswax, blended to care for your skin, scalp, and hair the natural way.

    No false claims. No filler ingredients. Just pure botanicals and Arctic ingredients that work with your skin, not against it. And our reviews speak for themselves — we've been lucky enough to serve 581,333+ women and counting.

    I don't expect you to just take my word for it. That's why every system comes with a 100% money-back guarantee. If you're not happy after using Frøya, just let us know — no hassle, no stress.

    Ready to try something different? Give Frøya a go, and in a few weeks you might just be telling us, "I can't believe I didn't start sooner" — like so many have before you.

    Ready to wake up loving your skin & hair?